Why purchase a $500 tablet if you are just utilizing it to check your e-mail?
Many of us have been utilizing the identical holiday gadgets for years, whether we like them or not. Should you own your home, consider renting out a room on a platform like Airbnb so that you have earnings coming in repeatedly. Online advertising is the principle source of earnings for Internet firms, such as Google, Facebook, Baidu, Alibaba, and so on (Edelman et al., 2007).
Unlike organic items (Yan et al., 2020a) only ranked by person choice, the show of ads is dependent upon each consumer choice and advertiser’s benefit. The outcomes of offline simulation and on-line A/B experiment exhibit that NMA brings a big enchancment in CTR and platform income, in contrast with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015).

We successfully deploy NMA on Meituan meals delivery platform.

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